A small dream, woven by hand.
The Urban Dori began in 2026 as a kitchen-table conversation about decor that felt like home — warm, honest, made by someone whose hands you could imagine.
Founded by Saloni Bajaj · Gurugram
Why “Dori”
In Hindi, dori means thread — the small, quiet thing that holds everything together. Every piece we sell starts as a single length of cotton, jute, macramé cord or crochet yarn, and ends as something that anchors a corner of a room.
The makers
We work with a small circle of women artisans across Rajasthan, Bengal, Uttar Pradesh and Panipat. Each of them runs a workshop of two to six people, usually from home. Our orders move at the pace of their lives — school runs, festivals, monsoons. We’re glad to.
We pay per piece, not per hour, and we share what each artisan earned on every product page (coming Phase 2). It’s the least a brand can do.
What we make
- Macramé wall hangings and plant holders
- Crochet purses, bags and granny-square totes
- Jute baskets, runners, coasters and flower pots
- Cotton throws and table linen
- Zari + jute baskets for festive gifting
- Round mirrors, mandala weaves and small wall pieces
What we stand for
Hand-made by choice, machine-made by need
Most of our catalogue is knotted, woven and stitched by hand. Where a machine helps us hold consistency on a bulk run, we use it — never to fake handwork, always to support it.
Small runs by default, scale on demand
Our stock pieces are deliberately small batches. For wholesale and bespoke briefs we scale up while keeping the same quality check on every single unit before it ships.
Honest sourcing
We work directly with the artisans behind each piece — no opaque middlemen, no rebranded factory goods. We tell you the material, the place, and the person whenever you ask.
Saloni Bajaj
Saloni founded The Urban Dori and runs every side of the studio — sourcing the materials, working with our artisan partners, designing each piece and quality-checking every batch before it ships.
A designer by training and a small-business owner by stubbornness, she believes a home object should outlive a trend cycle, and that the person who made it should be paid like it.